UK RADIO ORGANISATIONS
Career
Control,
Radio Job-Hunting,
Interviewing & Contracts
by Dan O'Day
Includes: Two things to do IMMEDIATELY upon losing your job! Finding job openings
Reaching the PD by phone. Airchecks Resumes. How to "interview" prospective
employers. Negotiating (This section alone will pay for the package MANY times over!).
Getting it in writing. Non-compete clauses Agents - are they worth it? The 10 questions
you're sure to be asked in a job interview.
(3½-hours on cassette w/binder).
Click
here to order online now!
Identity
Marketing
by Larry Rosin
If you think marketing a radio station is a simple matter of airing clever positioning
statements that mirror your focus groups, you're already losing the battle for the
listener. Listen to this tape and discover the fatal flaws of traditional positioning
theories. (90-minute tape).
Click
here to order online now!
How
to create Commercials that Sell!
by Dan O'Day
The typical radio station has spent thousands of dollars on sales training...and
nothing on delivering a quality product to the advertiser. Radio time salespeople don't
sell "time" they sell commercials. The commercials are marketed as selling tools
for the advertiser. If the commercials don't sell for the client, the client is not
getting his money's worth and is less likely to reorder. This seminar doesn't teach
"creative" writing or "clever" writing; it teaches you how to create
commercials that sell your client's message - commercials that generate response for your
advertiser and more sales for you! (audio cassette).
Click
here to order online now!
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